Group Communication: Types, Structures, Examples and How It Works

Group communication is the exchange of information, ideas and feedback among several people connected by a shared purpose. A project chat is group communication. So is a hiring panel comparing candidates, a classroom discussion, a department meeting or a remote team reviewing a product over video. What changes when several people interact is not simply […]

Electronic Communication in Business: Types, Channels and How to Choose

Electronic communication is any exchange of information through digital or electronic systems. In business, that can include email, instant messaging, video meetings, voice calls, SMS, collaboration platforms, intranets and other digital channels. The challenge is not finding ways to communicate. Most companies already have many. The harder problem is deciding which channel should be used […]

Business Continuity Communication: Plan for Channel Failure

Business continuity communication is the set of people, processes and communication channels an organization uses to keep critical information moving when normal operations are disrupted. It can become necessary during: IT outages; ransomware incidents; power failures; office closures; natural disasters; telecom disruptions; supply-chain incidents; major infrastructure failures. The central problem is not simply sending an […]

Real-Time Communication: Meaning, How It Works and Examples

Real-time communication (RTC) is the exchange of information with little enough delay for people or systems to react while the interaction is still happening. RTC can include text messaging, voice and video calls, screen sharing, presence information, collaborative editing, live customer support, and real-time application data. It is useful whenever immediate feedback matters more than […]

Assertive Communication: Definition, Examples and Techniques

Assertive communication means expressing your thoughts, needs, opinions or boundaries clearly and directly while respecting the other person’s right to respond or disagree. It is different from being passive, where your own needs remain unspoken, and aggressive, where your needs are expressed at someone else’s expense. A useful way to think about assertiveness is: my […]

Verbal Communication: Definition, Types, Examples and Skills

Verbal communication is the use of words and language to exchange information, ideas, feelings or instructions. In everyday conversation, people often use the term to mean spoken communication, such as face-to-face conversations, phone calls, meetings and presentations. In communication theory, however, verbal communication can have a broader meaning and include both spoken and written language. […]

Communication Types